Finding Your Sound

Finding the sound of your podcast is no easy task. The bumper music of your podcast should pull the listener into the space that you are about to create with your podcast. In order to find the sound world that will engage your listeners and make your podcast memorable we need to dig into the core elements of your podcast, the people that are listening, the desired result and overall aesthetic you wish to convey.

Questions to Ask Yourself

In four or less sentences what is your podcast about?


Describe the average listener of your podcast?


What is your call to action to or desired reaction from your audience? What is the desired outcome for you? Are they the same thing?


When the listener finishes listening to your podcast you want them to feel more‍ ‍‍ ‍‍ ‍than when they began. Fill the blank in with one to three words.

Order the following five words based on how accurately they describe the air of your podcast:

  1. Informative      

  2. Instructional           

  3. Inspiring            

  4. Entertaining            

  5. Storytelling

Select three words that best describe the feeling of your podcast:

  1. Cool 

  2. Warm   

  3. Bright   

  4. Dark   

  5. Thoughtful   

  6. Exciting  

  7. Relaxed   

  8. Energetic   

  9. Introspective   

  10. Upbeat  

Selecttwo words that would describe the energy of your podcast:

  1. Laidback     

  2. Professional     

  3. Friendly     

  4. Amiable    

  5. Intentional     

  6. Engaging     

  7. Fun     

  8. Serious 

Which of the following words best describes the type of sound you want your podcast to have?

  1. Natural    

  2. Techy    

  3. Spacey    

  4. Driving    

  5. Popular    

  6. Cinematic    

  7. Acoustic    

  8. Sound Signature (Think less musical and more SFX (City Noises, Church Bells, Children Playing, etc.)

Any specific desires for the sound of your podcast whether that be genre or examples of things you like?

Check out our Sound Library for Free Music.
Need Professional Help? Check out our Podcast Launch Service.

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How to Choose the Perfect Title for Your Podcast

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Defining Your Podcast Audience